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Yoplait "25% Less Sugar"

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ChrisInMI View Drop Down
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    Posted: 05 Jun 2015 at 10:19pm
I can think of no other way to describe these commercials than: "WTF"?  They seem to be again courting the "quirky" "hipster" demo here.  And that is one of, if not THE worst, fake French accents I have ever heard.  I almost think "Swapportunity" was less annoying than this.

25% less sugar?  How about 100% less of these annoying ads?

"Blueberry" version:


"Strawberry" version:

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Post Options Post Options   Thanks (3) Thanks(3)   Quote Darthhillbilly Quote  Post ReplyReply Direct Link To This Post Posted: 05 Jun 2015 at 10:39pm
Shhh! Don't say swapportunity, it'll come!

No, yeah though, these are beyond annoying. I eat a Yoplait almost every day, but these might bring down the ol' boycott.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote i8acannibal Quote  Post ReplyReply Direct Link To This Post Posted: 06 Jun 2015 at 2:44am
My wife absolutely detests the blueberry one. Every time it comes on, she's like "shut the f**k up before I knock that fake accent out of you, along with those teeth." Funny thing is, she thought the chick was trying to do German or asian, or a mix of both. LOL That's how bad the accent is. I'll have to show her the strawberry one as a little video "surprise". Evil Smile
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Post Options Post Options   Thanks (0) Thanks(0)   Quote LiberryGirl Quote  Post ReplyReply Direct Link To This Post Posted: 06 Jun 2015 at 6:01am
I haven't seen those around these parts. They are beyond stupid. I'll make it a point to buy another brand.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote ALE515 Quote  Post ReplyReply Direct Link To This Post Posted: 06 Jun 2015 at 7:13pm
So so so annoying. I hate that it's subtitled, I hate her quirkiness, and I hate the french accent with a lisp or whatever she's trying to do.
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Post Options Post Options   Thanks (2) Thanks(2)   Quote Ad nauseous Quote  Post ReplyReply Direct Link To This Post Posted: 06 Jun 2015 at 7:27pm
This is beyond moronic! Its like someone tried to do a mod 60s type of commercial, but failed!
One good thing about TV-you could always turn it off
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Post Options Post Options   Thanks (0) Thanks(0)   Quote verminstew Quote  Post ReplyReply Direct Link To This Post Posted: 06 Jun 2015 at 11:04pm
One could only hope she slips on some yogurt and falls down those stairs.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Ad nauseous Quote  Post ReplyReply Direct Link To This Post Posted: 06 Jun 2015 at 11:38pm
Originally posted by verminstew verminstew wrote:

One could only hope she slips on some yogurt and falls down those stairs.


"YoPlait whoops!"*thunkthunkthunk thunk thunk* CRASH!*

DAMN AUTOCORRECT STOP IT!
One good thing about TV-you could always turn it off
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Post Options Post Options   Thanks (0) Thanks(0)   Quote HatyMcHater Quote  Post ReplyReply Direct Link To This Post Posted: 07 Jun 2015 at 2:32am
Was Pomplamoose was hired to push Yoplait?
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Thor Quote  Post ReplyReply Direct Link To This Post Posted: 07 Jun 2015 at 2:57am

I glanced up at this ad on TV for a second the other day.  Thought she was supposed to be Swedish.

She's really annoying.  The hair, the clothes, the red lipstick, the voice---all bad.

If they're gonna go with French, why not something like this:





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Post Options Post Options   Thanks (0) Thanks(0)   Quote ThatNerdInPhilly Quote  Post ReplyReply Direct Link To This Post Posted: 07 Jun 2015 at 4:21am
Wow, these are just beyond weird! Visually these are stupid and goofy, now add the moron that can barely speak English that these need subtitles. Give me a break! Angry
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Post Options Post Options   Thanks (0) Thanks(0)   Quote arekaybee Quote  Post ReplyReply Direct Link To This Post Posted: 10 Jun 2015 at 4:55pm
I know it's fun to post here, but if you post here - http://consumercontacts.generalmills.com/ConsolidatedContact.aspx?page=http://www.generalmills.com&js=True - you may make more of an impact.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Thor Quote  Post ReplyReply Direct Link To This Post Posted: 10 Jun 2015 at 5:02pm

^  I'd rather just complain to the choir.

I don't really hate any commercials enough to complain to the advertisers or company about them.  My main gripe is their repetitiveness...and the fact that commercials exist in the first place.  But I don't expect that stuff to change.


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Post Options Post Options   Thanks (0) Thanks(0)   Quote missdine Quote  Post ReplyReply Direct Link To This Post Posted: 11 Jun 2015 at 1:50am
It looks like they're trying to be all French and "cute" and put Amelie in the commercial - the Audrey Tautou haircut and the fact that she doesn't speak

It's so annoyingly faux artsy
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Post Options Post Options   Thanks (0) Thanks(0)   Quote zippyjet Quote  Post ReplyReply Direct Link To This Post Posted: 11 Jun 2015 at 3:37am
Originally posted by ChrisInMI ChrisInMI wrote:

I can think of no other way to describe these commercials than: "WTF"?  They seem to be again courting the "quirky" "hipster" demo here.  And that is one of, if not THE worst, fake French accents I have ever heard.  I almost think "Swapportunity" was less annoying than this.

25% less sugar?  How about 100% less of these annoying ads?

"Blueberry" version:


"Strawberry" version:

Definitely hipster but, at least this girl looks like she bathes and has no pit hair. Sorry to my French friends but that accent is just damn grating. BTW, another lame commercial.
I approve this message.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Thor Quote  Post ReplyReply Direct Link To This Post Posted: 11 Jun 2015 at 4:31am
Originally posted by missdine missdine wrote:

It looks like they're trying to be all French and "cute" and put Amelie in the commercial - the Audrey Tautou haircut and the fact that she doesn't speak

It's so annoyingly faux artsy

I had to look that name up...but you're right!  She even has a spoon.



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Post Options Post Options   Thanks (0) Thanks(0)   Quote Papa Lazarou Quote  Post ReplyReply Direct Link To This Post Posted: 11 Jun 2015 at 4:47am
I was thinking that too, but didn't want to admit it...ugh...

The Yoplait qunts have ruined a good film for me, now...and by association crème brule

Banana!
BANANA!!
BANANA!!!
BANANA!!
Banana!
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Post Options Post Options   Thanks (0) Thanks(0)   Quote ChrisInMI Quote  Post ReplyReply Direct Link To This Post Posted: 15 Jun 2015 at 9:12pm
"Faux artsy" - that's the perfect description of these.

There are, by the way, short versions of both of these commercials which are only slightly less irritating.  At least the short version of the Strawberry spot chops out her moronic dancing at the beginning.

I have a big box of Gogurts in my freezer and now whenever I eat one I'll be thinking of this commercial.  I usually eat Dannon - I've been trying to avoid Yoplait products like the plague ever since "Swapportunity" and through the other irritating campaigns they've had since (the "book club" ditz, Miss "Orange Cremm," "And we were like... and you were like...", and now this).  Yoplait is the Wendy's and Progressive of yogurt - they seem to try extra hard to make their commercials irritating.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote treos Quote  Post ReplyReply Direct Link To This Post Posted: 16 Jun 2015 at 7:50am
*remembers strawberry commercial* o.O what...the...heck...did i just watch? that was my first thought after seeing that. not so much bothered by it as i just hadn't seen one of those commercials before that i remember.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote mv3668 Quote  Post ReplyReply Direct Link To This Post Posted: 01 Jul 2015 at 6:17pm
I hate these commercials so much!  I'm in ad research and I'm guessing they had to add subtitles because test viewers said they couldn't understand what li'l frenchie was saying. 

If you have to add subtitles to a commercial, it aint good!
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Ad nauseous Quote  Post ReplyReply Direct Link To This Post Posted: 01 Jul 2015 at 6:33pm
The only positive is the Yoplait logo looks good by itself without the extraneous attached to it! I would hope they don't change the font and get rid of the swoosh and flower and let the wordmark breathe. Probably won't happen but I can dream.
One good thing about TV-you could always turn it off
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Post Options Post Options   Thanks (0) Thanks(0)   Quote ProudHeart86 Quote  Post ReplyReply Direct Link To This Post Posted: 05 Jul 2015 at 12:41am
This commercial is one of the only ones in which I absolutely MUST change the channel.  I seriously want to beat that grin off that stupid woman's face.  
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Post Options Post Options   Thanks (0) Thanks(0)   Quote madwoman Quote  Post ReplyReply Direct Link To This Post Posted: 05 Jul 2015 at 8:11pm
Originally posted by ChrisInMI ChrisInMI wrote:

"Faux artsy" - that's the perfect description of these.

There are, by the way, short versions of both of these commercials which are only slightly less irritating.  At least the short version of the Strawberry spot chops out her moronic dancing at the beginning.

I have a big box of Gogurts in my freezer and now whenever I eat one I'll be thinking of this commercial.  I usually eat Dannon - I've been trying to avoid Yoplait products like the plague ever since "Swapportunity" and through the other irritating campaigns they've had since (the "book club" ditz, Miss "Orange Cremm," "And we were like... and you were like...", and now this).  Yoplait is the Wendy's and Progressive of yogurt - they seem to try extra hard to make their commercials irritating.




Personally I prefer Fage. Plain. I add my own honey or fruit.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote variability Quote  Post ReplyReply Direct Link To This Post Posted: 14 Jul 2015 at 8:59am
Um. You do know that the voice over is actually done by a French woman...
LOL  Clap  Big smile

"As a nod to Yoplait's French heritage, we wanted a real French voice to narrate the work. We didn't want an American pretending to do a funny French voice . . . her name is Julie, she's French, and she owns a sock shop up the street."

http://www.adweek.com/news/advertising-branding/ad-day-wk-gets-yoplait-back-touch-its-adorable-french-side-165140

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Post Options Post Options   Thanks (0) Thanks(0)   Quote Donathan Quote  Post ReplyReply Direct Link To This Post Posted: 14 Jul 2015 at 1:51pm
Variability, welcome to CIH. Judging by your very first post, you're going to have a very fun and good time here....
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