The Commercial that Killed a Fast Food Chain.... |
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Jimbo 
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Joined: 19 Apr 2008 Location: Florida Status: Online Points: 51626 |
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 Topic: The Commercial that Killed a Fast Food Chain....Posted: 20 Nov 2020 at 10:03pm |
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I loved Rax Roast Beef Sandwiches!!!!
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Mon aéroglisseur est plein d'anguilles.
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radioandnascarfan
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Joined: 19 Nov 2019 Location: Toledo, OH Status: Offline Points: 834 |
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Posted: 20 Nov 2020 at 10:55pm |
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I saw the video a few weeks ago. I found it very interesting that a advertising character led to the demise of an entire chain!
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Jimbo
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Joined: 19 Apr 2008 Location: Florida Status: Online Points: 51626 |
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Posted: 20 Nov 2020 at 11:20pm |
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I imagine it was a combination of things.
They probably had a deficient business model. I loved their food, but there were always BOGO coupons which I always used and I'm sure a lot of other people did too. So they were basically selling their sandwiches for half price. Can't stay in business like that. OTOH, Burger King does the same thing. They've always got coupons out and I never go there without one. |
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Mon aéroglisseur est plein d'anguilles.
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radioandnascarfan
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Posted: 21 Nov 2020 at 3:09am |
Half-price is definitely not a good strategy-long term. I always go to BK with coupons too.
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Jimbo wrote: