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    Posted: 23 Mar 2021 at 5:33pm

How VW's 'The Force' Became the Dark Lord of Super Bowl Ads


The 2011 Super Bowl was a traffic jam of automotive advertising. But one spot managed to Force-choke all rivals into submission—Volkswagen's "The Force," created by Deutsch LA, a commercial that would go down in history as one of the most beloved ever to air on the big game.

This week on Tagline, we look back at the making of the classic ad with many of the folks who worked on it—from the concepting stage through to the audacious media decision that would partly define its legacy.

(55 minutes - podcast in link)

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