Please help the CIH Forums by disabling AdBlock Plus on this page.
Forum Home Forum Home :: Super Bowl Commercials :: 2011 Super Bowl Ads - Superbowl XLV
  New Posts New Posts RSS Feed - Motorola Super Bowl Ad Controversy
  FAQ FAQ  Forum Search   Events   Register Register  Login Login

Forum LockedMotorola Super Bowl Ad Controversy

 Post Reply Post Reply
Do Not Disconnect View Drop Down

Joined: 19 Feb 2011
Status: Offline
Points: 1
Post Options Post Options   Thanks (0) Thanks(0)   Quote Do Not Disconnect Quote  Post ReplyReply Direct Link To This Post Topic: Motorola Super Bowl Ad Controversy
    Posted: 19 Feb 2011 at 8:34am

In 2009, I shot a short film about a girl who tries to break out of a world where everyone is plugged into their headphones with no human interaction. A lot of people were excited about the concept of the film and volunteered their time to get the film made.

 Then in 2011, Motorola and the Anomaly New York ad agency released their Super Bowl ad “Empower the People” with the same concept.  The ending, in particular, is identical.

Both CNET and have since written features about the film's comparison to the Motorola advertisement.  I hope you don't consider this spam.  As indie filmmakers, we have no recourse but to write to blogs and message boards.

I only hope that you will please check out both works and decide for yourselves.  We're not suing anybody.  We just want to screen in the court of public opinion.

 Here is a link to the CNET article, which features both the film and the ad:

Here is the Engadget article:

You can view the YouTube link directly here:

Thank you for your time,


Back to Top
Sponsored Links

Back to Top
Hezadancer View Drop Down
Junior Executive
Junior Executive

Joined: 06 May 2008
Location: Around
Status: Offline
Points: 3770
Post Options Post Options   Thanks (0) Thanks(0)   Quote Hezadancer Quote  Post ReplyReply Direct Link To This Post Posted: 20 Feb 2011 at 1:00am
I'm sorry, but it's a fairly easy concept to come up with on the top of your head. I don't think they copied you in any way. We're a highly wired society and it's a hot button issue that we're not socializing enough. Try to sue? Who knows.
It's ok, I'm in marketing!
Back to Top
Ad nauseous View Drop Down

Joined: 15 Apr 2008
Location: Connecticut
Status: Offline
Points: 23609
Post Options Post Options   Thanks (0) Thanks(0)   Quote Ad nauseous Quote  Post ReplyReply Direct Link To This Post Posted: 24 Feb 2011 at 3:03am
I liked the video of the film you provided well done.

I think it was chance that Motorola used an identical idea to yours.
One good thing about TV-you could always turn it off
Back to Top
 Post Reply Post Reply
  Share Topic   

Forum Jump Forum Permissions View Drop Down

Forum Software by Web Wiz Forums® version 11.04
Copyright ©2001-2015 Web Wiz Ltd.

This page was generated in 0.203 seconds.