Motorola Super Bowl Ad Controversy

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Hello,

In 2009, I shot a short film about a girl who tries to
break out of a world where everyone is plugged into their headphones with no human interaction. A lot of
people were excited about the concept of the film and volunteered their time to
get the film made.

 Then in 2011, Motorola and the Anomaly New
York ad agency released their Super Bowl ad “Empower the People” with the same concept.  The ending, in particular, is identical.
 Both CNET and Engadget.com have since written features about
the film's comparison to the Motorola advertisement.  I hope you don't consider this spam.  As indie filmmakers, we have no recourse but to write to blogs and message boards.
I only hope that you will please check out both works and decide for yourselves.  We're not suing anybody.  We just want to screen in the court of public opinion.
 Here is a link
to the CNET article, which features both the film and the ad:

 http://news.cnet.com/8301-17852_3-20031643-71.html?tag=cnetRiver

Here is the Engadget article:

 http://www.engadget.com/2011/02/14/filmmaker-says-motorolas-super-bowl-ad-bears-some-striking-simi/#disqus_thread

You can view the YouTube link directly here:

http://www.youtube.com/watch?v=hmRsfnZJh0cThank you for your time,
Michael

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Do Not Disconnect Members Profile Send Private Message Find Members Posts Add to Buddy List Newbie Joined: 19 Feb 2011 Status: Offline Points: 1	Post Options Post Reply Quote Do Not Disconnect Report Post Thanks(0) Quote Reply Topic: Motorola Super Bowl Ad Controversy Posted: 19 Feb 2011 at 8:34am
	Hello, In 2009, I shot a short film about a girl who tries to break out of a world where everyone is plugged into their headphones with no human interaction. A lot of people were excited about the concept of the film and volunteered their time to get the film made. Then in 2011, Motorola and the Anomaly New York ad agency released their Super Bowl ad “Empower the People” with the same concept. The ending, in particular, is identical. Both CNET and Engadget.com have since written features about the film's comparison to the Motorola advertisement. I hope you don't consider this spam. As indie filmmakers, we have no recourse but to write to blogs and message boards. I only hope that you will please check out both works and decide for yourselves. We're not suing anybody. We just want to screen in the court of public opinion. Here is a link to the CNET article, which features both the film and the ad: http://news.cnet.com/8301-17852_3-20031643-71.html?tag=cnetRiver Here is the Engadget article: http://www.engadget.com/2011/02/14/filmmaker-says-motorolas-super-bowl-ad-bears-some-striking-simi/#disqus_thread You can view the YouTube link directly here: http://www.youtube.com/watch?v=hmRsfnZJh0c Thank you for your time, Michael

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Hezadancer Members Profile Send Private Message Find Members Posts Add to Buddy List Junior Executive Joined: 06 May 2008 Location: Around Status: Offline Points: 3770	Post Options Post Reply Quote Hezadancer Report Post Thanks(0) Quote Reply Posted: 20 Feb 2011 at 1:00am
	I'm sorry, but it's a fairly easy concept to come up with on the top of your head. I don't think they copied you in any way. We're a highly wired society and it's a hot button issue that we're not socializing enough. Try to sue? Who knows.
	It's ok, I'm in marketing!

Ad nauseous Members Profile Send Private Message Find Members Posts Add to Buddy List Revolutionary Joined: 15 Apr 2008 Location: Connecticut Status: Offline Points: 23609	Post Options Post Reply Quote Ad nauseous Report Post Thanks(0) Quote Reply Posted: 24 Feb 2011 at 3:03am
	I liked the video of the film you provided well done. I think it was chance that Motorola used an identical idea to yours.
	One good thing about TV-you could always turn it off