Dish Network on channel choice, or lack thereof |
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dp7
Junior Executive Joined: 15 Dec 2008 Location: Virginia Status: Offline Points: 969 |
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Posted: 27 Aug 2010 at 7:15am |
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I love how the guy mentions selling channels separately (a-la-carte) and then basically says that nobody can do that. What? Why even MENTION the perks of choosing the channels you want if you (as a company) can't offer a-la-carte channels?!? And, of course, guys...you NEVER watch the shopping channels! Geez, what a sexist. He must've never seen those QVC gadget shows that have guys calling in and ordering laptops, flatscreen TVs, handheld doodads, etc. Also, does he not realize that you get 500 unnecessary and crappy shopping channels with *all* Dish Network packages? I even still got them after I canceled service--my set top box still picked them up months after I canceled. Although Dish's programming packages are much cheaper than the local cable company, they have no packages that allow you to not pay for child's channels if you don't have kids, etc. like he advertises in this ad. I'm forced getting Cartoon Network, ESPN, VH1, Lifetime, etc.--channels I never watch. What is the point of this ad? |
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Tiz
Revolutionary I donated! Joined: 15 Apr 2008 Location: Virginia Status: Offline Points: 15588 |
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I think it's point is Comcast has been flooding the airwaves with their "the HD war is over" commercials. Blah,blah,blah...... Comcast has more HD channels than satellite.
So Dish is trying a different approach. I've seen both their's & Direct's channel line up tiers.
To get what I want to still watch on Comcast, I'd still have to move up to one of the dish's upper cost tiers.
If either one of the dish companies had some nads and really offered an al-la-carte tier, they'd make a killing.
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JasperGretsch
Junior Executive Joined: 19 Jan 2010 Location: Massachusetts Status: Offline Points: 560 |
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Legally they're not allowed to or actually able to. That's the whole point of why the guy says no one can do that in the commercial, to address the fact that yeah it would be nice, but they're not allowed |
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dp7
Junior Executive Joined: 15 Dec 2008 Location: Virginia Status: Offline Points: 969 |
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I still think that they would have a better and more effective ad if they cut the whole a-la-carte talk in this ad, especially if they aren't legally allowed to do it. It'd be one thing if they *did* have this type of package, but they don't!
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Tiz
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dp7
Junior Executive Joined: 15 Dec 2008 Location: Virginia Status: Offline Points: 969 |
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This isn't probably the whole reason, but it boils down to money. For example, let's say you never watch TBS Superstation. TBS is owned by Turner, which also owns CNN, Headline News, Cartoon Network, truTV, among other channels. The cable companies pay Turner for the most popular channel, and Turner then says "Sure, you can carry CNN, but you have to also carry TBS, etc." (usually this involves low-viewership channels the cable viewers don't watch...TBS isn't the best example of course, since I know many watch it.) The cable company then agrees, and voila...you have the Turner set of channels on your TV. (in an unrelated situation, this is why sometimes the Turner or Viacom-owned set of channels disappear for a day or so due to contract disputes in cable systems, and viewers get "If by X date there's no agreememnt, you lose your Viacom channels"...they are trying to agree with the cable/DBS company about the price to pay to retransmit them to the viewers.) With an a-la-carte agreement, you could just buy Tru TV and not TBS, CNN, etc. Turner, who wants to have all of their channels in every US home, objects to this, of course. So, (I assume) these companies have lobbied Congress and made the law against a-la-carte cable--all because of lost ad revenue when their channels are not seen. Also, with a-la-carte, smaller channels that don't get viewers would probably go out of business, since nobody would pay to see them (would you pay for the 10 or so shopping channels Dish offers if given a choice? I bet not!) However, the aforementioned deals with broadcasting companies usually force them to carry these low-watched channels. Of course, I could be wrong about all of this...this is just how I remember the whole situation from reading it elsewhere. Feel free to correct me if I am off on something! |
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