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Pioneers, Oh Pioneers. Levi's Commercial (video)

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Thor View Drop Down
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  Quote Thor Quote  Post ReplyReply Direct Link To This Post Posted: 10 Nov 2009 at 4:16pm
This new Dodge Ram commercial is similar to the Levi's one.
 
 
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  Quote FaithSF Quote  Post ReplyReply Direct Link To This Post Posted: 10 Nov 2009 at 6:29pm
I HATE the soundtrack to the Levi's commercial.  I don't care if it is Walt Whitman.  You can't tell me they couldn't get rid of the scratchiness of the recording with today's technology.  I guess they're going for "authentic," but it's still an assault on my ears.  And I didn't imagine Whitman's voice to be so annoying!
You're just jealous 'cause the voices only talk to me--and Yutolia!
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  Quote Lurker87 Quote  Post ReplyReply Direct Link To This Post Posted: 11 Nov 2009 at 3:04am
Originally posted by Yaztrak

I made this account solely to whine about this commercial, but it seems like everything I was going to say is already done. However, I don't think it's quite as bad as "Be a rebel, eat Miracle Whip!"


I absolutely agree. For a while, I actually got the two mixed up because they were so similar in my mind. However, the miracle whip commercial is probably far more annoying. To watch those stupid men and women (physically only, mentally is probably a different story) showing just how much they love miracle whip while being as "rebellious" as they can be just causes me to weep from so much annoyance. If after all their "research" the creators of such commercials came to the conclusion that the way to appeal to the majority of the population is to use a commercial such as this, then I can only assume they have come to the conclusion that the majority of the population is made up of idiots.
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  Quote Thor Quote  Post ReplyReply Direct Link To This Post Posted: 11 Nov 2009 at 3:31am
Here's an article about this Levi's ad campaign, and the recordings used.  Kind of interesting.
 
excerpts:
The previous Levi's ad campaign was titled "Live Unbuttoned." It featured smiling, attractive people dancing around to jumpy pop music. Watching those ads now, it seems clear they were conceived before the fall 2008 financial plunge. They already feel irrelevant—an attempt to capture a zeitgeist that's evaporated.
 

Whitman is an involuntary spokes-celebrity here, and perhaps you deem this ad a desecration of all he stood for. I can't say I blame you. But were you forced to choose a clothing line for our favorite barbaric yawper to rep, you might choose this one. Levi's is the rare American brand that was actually around when Whitman was alive. And there's logic to this match between a quintessentially American poet and a quintessentially American product. Whitman's verse allows Levi's to evoke not only its proud history but a forward-looking present—the pioneering, American mindset that Whitman captured and that Levi's hopes to embody.

 
That scratchy Whitman recording also sets a mood of vague disquiet. Paired with the music behind it and the startling crack of sudden fireworks, that raspy, distant voice sounds rather ominous. Where the "Live Unbuttoned" ads were about carefree self-expression, this "Go Forth" spot is about squalor and anxiety.
 
 
 
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  Quote Moochamoocha Quote  Post ReplyReply Direct Link To This Post Posted: 11 Nov 2009 at 5:26pm
These commercials annoy me. I can't stand the one with the voice over done by a person who obviously can't speak English well because the accent is thick and the words are garbled.

As for the idea that wearing jeans makes you a rebel, what an antiquated concept! Ooh Levi's, thanks for taking us back to 1958. Wacko
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  Quote jeroboam Quote  Post ReplyReply Direct Link To This Post Posted: 11 Nov 2009 at 7:39pm
Originally posted by Thor

Here's an article about this Levi's ad campaign, and the recordings used.  Kind of interesting.
 
excerpts:
The previous Levi's ad campaign was titled "Live Unbuttoned." It featured smiling, attractive people dancing around to jumpy pop music. Watching those ads now, it seems clear they were conceived before the fall 2008 financial plunge. They already feel irrelevant—an attempt to capture a zeitgeist that's evaporated.
 

Whitman is an involuntary spokes-celebrity here, and perhaps you deem this ad a desecration of all he stood for. I can't say I blame you. But were you forced to choose a clothing line for our favorite barbaric yawper to rep, you might choose this one. Levi's is the rare American brand that was actually around when Whitman was alive. And there's logic to this match between a quintessentially American poet and a quintessentially American product. Whitman's verse allows Levi's to evoke not only its proud history but a forward-looking present—the pioneering, American mindset that Whitman captured and that Levi's hopes to embody.

 
That scratchy Whitman recording also sets a mood of vague disquiet. Paired with the music behind it and the startling crack of sudden fireworks, that raspy, distant voice sounds rather ominous. Where the "Live Unbuttoned" ads were about carefree self-expression, this "Go Forth" spot is about squalor and anxiety.
 
 
 


I love that ad for all those reasons stated.
And the cracking wax recording makes it ominous and ghostly.
I was actually moved by it. I feel Walt would get a chuckle out of the irony of him hawking jeans.  In his efforts to defy the norms (though not an anti capitalist as some have made him out to be) he maybe would like enjoy the notion that he is now a voice for pure advertising.
Like mentioned, just the visuals of people in the jeans, doing stuff in the jeans. Albeit "artsy" and subtle but very regular compared to the aforementioned previous ad.
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Thor View Drop Down
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  Quote Thor Quote  Post ReplyReply Direct Link To This Post Posted: 11 Nov 2009 at 8:44pm
I like it, too.  I don't care one way or another if it works as a commercial.  I enjoy it as a nice, interesting 30 second video.
 
And, at least it's for Levi's, and not the latest cell phone or something.
 
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  Quote Hammerstrike Quote  Post ReplyReply Direct Link To This Post Posted: 15 Nov 2009 at 6:14pm
Ok, like an idiot with Alzheimer's, I am trying to give this commercial a second chance......
 
Ironic and disquieting imagery.....check!
 
Obscure Famous American poet reference.......check!
 
The blending of revolutionary cultures.....bit of a reach....but what the hell?.....OK....check!
 
The artistry and groundbreaking filming and.......
 
NAHHHHHH!!!!!!   This commercial STILL annoys the crap out of me!!!
 
Throwing TV out the window now.......
When the World cries out for help, sometimes, the answer is...."NO"!
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  Quote PaWolf Quote  Post ReplyReply Direct Link To This Post Posted: 15 Nov 2009 at 6:20pm
Thanks You, H-Strike.
 
Don't give a damned about ANYTHING else...I will NOT purchase a L-S product until this very annoying commercial finally tanks.
 
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  Quote StraightDs Quote  Post ReplyReply Direct Link To This Post Posted: 02 Dec 2009 at 11:25pm
LMAO,
The fact that so many of you get so worked up over a COMMERCIAL is quite amusing.
I actually like the commercial.

Using "celebrities" to sell stuff if here to stay. Meet modern Capitalism at its finest (or lowest). This certainly is not new of course, its been going on for decades.

The use of Whitmans own voice from the original wax recording is pretty cool and very appropriate I think.

Marketing is about selling an image. If you dont like it, the commercial probably was not meant for you in the first place. I have a feeling most of the complainers on here are in their late 30s or older - not really the crowd Levis was going after here.

Im in my late 40s and I thought it was entertaining from an artistic standpoint. I dont buy into any of the BS it is trying to convey about image of course. But then again, I dont buy into ANY of the BS I see on commercials. I see them for what they are and move on.

Its a helluva lot better than most commercials out there nowadays.
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  Quote PaWolf Quote  Post ReplyReply Direct Link To This Post Posted: 02 Dec 2009 at 11:36pm
Just like the NEW one...it is nothing more than a waste of my friggin' time.
Nothing more than a 'pretend to be intelligent' commercial.
Great ~ LS tie themselves to a dead poet - no matter who it is.
'Worked Up'? I don't think I consider it that.
'Insulted'? Yea. They wasted 45 seconds of my life. They OWE me.
 
Assholecovers!
 
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  Quote HollyRock Quote  Post ReplyReply Direct Link To This Post Posted: 03 Dec 2009 at 12:49am
Originally posted by StraightDs

LMAO,
The fact that so many of you get so worked up over a COMMERCIAL is quite amusing.
I actually like the commercial.


You joined a forum, attached to a website, called "Commercials I Hate." 

It's hard to see what, about that, is unclear.
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  Quote PaWolf Quote  Post ReplyReply Direct Link To This Post Posted: 03 Dec 2009 at 2:02am
Originally posted by HollyRock

Originally posted by StraightDs

LMAO,
The fact that so many of you get so worked up over a COMMERCIAL is quite amusing.
I actually like the commercial.


You joined a forum, attached to a website, called "Commercials I Hate." 

It's hard to see what, about that, is unclear.
WinkThanks, Chief - you know *I'm* not very direct, much less very good at getting that kind of  point across...LOL 
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  Quote bluenowait Quote  Post ReplyReply Direct Link To This Post Posted: 04 Dec 2009 at 3:30am
It's commercials like that, that make me want to become a nudist. How's that for rebellion, Levi's? Wink
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  Quote Synesthesia Quote  Post ReplyReply Direct Link To This Post Posted: 04 Dec 2009 at 4:15am
I don't see wasting something as cool as Whitman's voice on...Jeans as very... well...

It just seems like a waste. It's like... Replacing the Sistine Chapel with a billboard advertising cell phones.
Or something like that.
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  Quote belc0011 Quote  Post ReplyReply Direct Link To This Post Posted: 04 Dec 2009 at 8:09pm
Originally posted by HollyRock

Originally posted by StraightDs

LMAO,
The fact that so many of you get so worked up over a COMMERCIAL is quite amusing.
I actually like the commercial.


You joined a forum, attached to a website, called "Commercials I Hate." 

It's hard to see what, about that, is unclear.
LOL
 
How many people are going to join a forum called "Commercials I Hate" and then question why people are ripping on commercials, as if that wasn't the point of the forum?  I've seen this more times than I can count since I joined. 
Bring me the head of a pig, and a goblet of something cool and refreshing
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  Quote RichardCranium Quote  Post ReplyReply Direct Link To This Post Posted: 05 Dec 2009 at 8:04pm
I just love the Whitman = Quitesential American Product bullsh*t.
 
Levi's are manufactured in China.
REUNITE PANGEA!
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  Quote Ad nauseous Quote  Post ReplyReply Direct Link To This Post Posted: 05 Dec 2009 at 10:40pm
I'm completely bewildered by these ads WTF are  they saying? the statement "come my tan faced children" makes me cringe.


this cat is more intelligent than most ads film at 11
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  Quote PaWolf Quote  Post ReplyReply Direct Link To This Post Posted: 06 Dec 2009 at 4:15am
Originally posted by Ad nauseous

I'm completely bewildered by these ads WTF are  they saying? the statement "come my tan faced children" makes me cringe.

"tan faced"?
"come my brown-nosed children".
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  Quote Ad nauseous Quote  Post ReplyReply Direct Link To This Post Posted: 06 Dec 2009 at 7:21pm
Ye4ah that's what he said, "tan faced" is there a problem?

this cat is more intelligent than most ads film at 11
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  Quote jeroboam Quote  Post ReplyReply Direct Link To This Post Posted: 06 Dec 2009 at 9:22pm
tan faced is in reference to being in the sun.

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  Quote Ad nauseous Quote  Post ReplyReply Direct Link To This Post Posted: 06 Dec 2009 at 9:26pm
Originally posted by jeroboam

tan faced is in reference to being in the sun.



DOH!

I thought it was something racial never mind


I feel stupid now.

this cat is more intelligent than most ads film at 11
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  Quote PaWolf Quote  Post ReplyReply Direct Link To This Post Posted: 06 Dec 2009 at 9:30pm
ConfusedGee, thanks for clarifying something that must have flown right over my head. 
o.k.
I couldn't have been 'playing with words'... 
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  Quote MrButler Quote  Post ReplyReply Direct Link To This Post Posted: 06 Dec 2009 at 9:31pm
Originally posted by Synesthesia

I cannot comprehend such lofty grandness over JEANS.
Jeans are nothing more than blue pants. Blue canvas pants. They do not equal rebellion or being cool.
I'm sure they used to back in the day, now everyone wears them.
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  Quote jeroboam Quote  Post ReplyReply Direct Link To This Post Posted: 07 Dec 2009 at 7:50pm
they were worker pants. And now for some useless knowledge I remember for some damn reason....
twill canvas pants were worn by workers and they were made in Nimes, France. "De Nimes"
The word Jeans is from Genoa, Italy where the indigo dyed variety was from. Who knew I'd have a moment to share my jeans knowledge!

I guess Strauss started making overalls with rivets long after the gold rush (just found that out reading Levi's history) Around the 1870s and they were in coverall format.
It wasn't until the 20s when the modern Jeans as we understand them came about. My dad used to say that there was one rivet near the crotch that they used to have and if you sat by a fire for too long it would nail you something fierce.

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