Pioneers, Oh Pioneers. Levi's Commercial (video) |
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Thor 
Revolutionary 
Joined: 16 Apr 2008 Location: California Online Status: Offline Posts: 20042 |
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 Posted: 10 Nov 2009 at 4:16pm |
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This new Dodge Ram commercial is similar to the Levi's one.
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FaithSF
Revolutionary
I donated! Joined: 15 Apr 2008 Location: San Francisco Online Status: Offline Posts: 4306 |
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Posted: 10 Nov 2009 at 6:29pm |
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I HATE the soundtrack to the Levi's commercial. I don't care if it is Walt Whitman. You can't tell me they couldn't get rid of the scratchiness of the recording with today's technology. I guess they're going for "authentic," but it's still an assault on my ears. And I didn't imagine Whitman's voice to be so annoying!
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You're just jealous 'cause the voices only talk to me--and Yutolia!
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Lurker87
Commercial Hater 
Joined: 04 Jun 2008 Online Status: Online Posts: 70 |
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Posted: 11 Nov 2009 at 3:04am |
I absolutely agree. For a while, I actually got the two mixed up because they were so similar in my mind. However, the miracle whip commercial is probably far more annoying. To watch those stupid men and women (physically only, mentally is probably a different story) showing just how much they love miracle whip while being as "rebellious" as they can be just causes me to weep from so much annoyance. If after all their "research" the creators of such commercials came to the conclusion that the way to appeal to the majority of the population is to use a commercial such as this, then I can only assume they have come to the conclusion that the majority of the population is made up of idiots. |
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Thor
Revolutionary
Joined: 16 Apr 2008 Location: California Online Status: Offline Posts: 20042 |
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Posted: 11 Nov 2009 at 3:31am |
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Here's an article about this Levi's ad campaign, and the recordings used. Kind of interesting.
excerpts:
The previous Levi's ad campaign was titled "Live Unbuttoned." It featured smiling, attractive people dancing around to jumpy pop music. Watching those ads now, it seems clear they were conceived before the fall 2008 financial plunge. They already feel irrelevant—an attempt to capture a zeitgeist that's evaporated.
Whitman is an involuntary spokes-celebrity here, and perhaps you deem this ad a desecration of all he stood for. I can't say I blame you. But were you forced to choose a clothing line for our favorite barbaric yawper to rep, you might choose this one. Levi's is the rare American brand that was actually around when Whitman was alive. And there's logic to this match between a quintessentially American poet and a quintessentially American product. Whitman's verse allows Levi's to evoke not only its proud history but a forward-looking present—the pioneering, American mindset that Whitman captured and that Levi's hopes to embody. That scratchy Whitman recording also sets a mood of vague disquiet. Paired with the music behind it and the startling crack of sudden fireworks, that raspy, distant voice sounds rather ominous. Where the "Live Unbuttoned" ads were about carefree self-expression, this "Go Forth" spot is about squalor and anxiety.
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Moochamoocha
Honor Roll
Joined: 15 Apr 2008 Location: New York City Online Status: Offline Posts: 2337 |
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Posted: 11 Nov 2009 at 5:26pm |
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These commercials annoy me. I can't stand the one with the voice over done by a person who obviously can't speak English well because the accent is thick and the words are garbled.
As for the idea that wearing jeans makes you a rebel, what an antiquated concept! Ooh Levi's, thanks for taking us back to 1958.  |
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jeroboam
Honor Roll
Joined: 17 Apr 2008 Location: Portland, Or Online Status: Offline Posts: 1555 |
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Posted: 11 Nov 2009 at 7:39pm |
I love that ad for all those reasons stated. And the cracking wax recording makes it ominous and ghostly. I was actually moved by it. I feel Walt would get a chuckle out of the irony of him hawking jeans. In his efforts to defy the norms (though not an anti capitalist as some have made him out to be) he maybe would like enjoy the notion that he is now a voice for pure advertising. Like mentioned, just the visuals of people in the jeans, doing stuff in the jeans. Albeit "artsy" and subtle but very regular compared to the aforementioned previous ad. |
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Thor
Revolutionary
Joined: 16 Apr 2008 Location: California Online Status: Offline Posts: 20042 |
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Posted: 11 Nov 2009 at 8:44pm |
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I like it, too. I don't care one way or another if it works as a commercial. I enjoy it as a nice, interesting 30 second video.
And, at least it's for Levi's, and not the latest cell phone or something.
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Hammerstrike
Newbie 
Joined: 19 Oct 2009 Online Status: Offline Posts: 3 |
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Posted: 15 Nov 2009 at 6:14pm |
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Ok, like an idiot with Alzheimer's, I am trying to give this commercial a second chance......
Ironic and disquieting imagery.....check!
Obscure Famous American poet reference.......check!
The blending of revolutionary cultures.....bit of a reach....but what the hell?.....OK....check!
The artistry and groundbreaking filming and.......
NAHHHHHH!!!!!! This commercial STILL annoys the crap out of me!!!
Throwing TV out the window now.......
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When the World cries out for help, sometimes, the answer is...."NO"!
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PaWolf
Revolutionary
Hoary Ol' Chestnut Joined: 15 Apr 2008 Location: GreatWhiteNorth Online Status: Offline Posts: 10753 |
Quote Reply
Posted: 15 Nov 2009 at 6:20pm |
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Thanks You, H-Strike.
Don't give a damned about ANYTHING else...I will NOT purchase a L-S product until this very annoying commercial finally tanks.
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X <sig.nature>
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