AT&T family minutes! |
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Leutchik
Newbie
Joined: 01 Sep 2009 Location: USA Online Status: Offline Posts: 3 |
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Posted: 01 Sep 2009 at 10:52pm |
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You are correct, sir! The ad agency obviously wanted someone who could express a lot with just a facial expression. This woman does a great job; however, with anything that's successful in advertising, they tend to push it as far as they can; almost to the point of being annoying, before they wise up and back off and go in a new direction.
The danger comes in when a commercial is so engaging that the people remember the characters, the dialog, and the general NATURE of the product, but they dont' remember the BRAND of the product. Major FAIL.
By way of contrast, the Geico Gecko has been a grand slam homerun. He's likeable, cute, and he has a British accent, which has been statistically shown to be a big plus. And since the character's species rhymes with the BRAND, nobody can fail to remember the brand of what they they just watched a commercial about.
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gonein30seconds
Commercial Hater
Joined: 01 Sep 2009 Online Status: Offline Posts: 22 |
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Posted: 02 Sep 2009 at 5:21am |
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I agree, this spot may not be the best in the campaign but the campaign is great. Good memorable strategy, changing the way we think of anytime minutes by making them into real things. And the characters and their performances are really strong.
What I don't get is the whole "what do those darn kids need with cell phones?" sub-topic going on in this thread. It's 2009 and unless you're over 70 you should know that most dungaree-wearing teenage kids have cell phones. |
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Synesthesia
Commercial Hater
Joined: 16 Jul 2009 Online Status: Offline Posts: 1011 |
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Posted: 02 Sep 2009 at 5:30am |
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I do like the little ticking minute things.
They're so cute. |
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Is this love big enough to watch over me?
Big enough to let go of me Without hurting me, Like the day I learned to swim?-Kate Bush The Fog |
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Thor
Revolutionary
Joined: 16 Apr 2008 Location: California Online Status: Offline Posts: 22922 |
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Posted: 02 Sep 2009 at 7:04am |
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I'm 53, but I was a teenager just yesterday. (You'll understand that 100 years from now when you're my age.)
I just think it's odd that people would want to be so detached from the world and the people that are actually around them. I thought the same thing when the Walkman came out.
I'd just hope that texting will go the way of all the other teenage fads. "Text-speak" makes teenagers who are usually mentally lame, look even lamer. In fact, I think it actually makes them lame. Adults who text in that LOL OMG way just look desperate to be "with it".
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gonein30seconds
Commercial Hater
Joined: 01 Sep 2009 Online Status: Offline Posts: 22 |
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Posted: 02 Sep 2009 at 10:51am |
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Hey you're only 10 yrs older than me Thor. And I'll hit 53 in a matter of weeks the way life seems to be speeding by.
I was the last one I knew to get a cell phone. Once I did I knew the era of 24/7 availability had begun. But now I've adjusted completely, we no longer have a land line, and I can reach my teenager anywhere he goes because he has a cell phone. It even has GPS built-in should anything unforeseen or God forbid unfortunate happen to him. The Information Age is here, and it's growing exponentially. You're right, in a few short years text messaging will become as passe as faxing does now. |
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Thor
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Joined: 16 Apr 2008 Location: California Online Status: Offline Posts: 22922 |
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Posted: 02 Sep 2009 at 2:42pm |
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I finally got a cell phone a few months ago. It's a cheap GoPhone. So far, I've only used up maybe $15 in minutes. $9.75 of that was on one phone call, the rest on incoming wrong numbers. It might help that I haven't given the number out to anyone.
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Hootman
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Joined: 15 Apr 2008 Location: Ohio Online Status: Offline Posts: 5418 |
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Posted: 02 Sep 2009 at 3:41pm |
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Well, I'm older than Thor and I text all the time to my wife and kids.
I don't use "text-speak", as I use the predictive text feature. I can type complete sentences quickly.
Most of the time, it's a quick thought about something I don't wanto forget, and don't want to interrupt them with a call. My wife texts me grocery lists.
I don't think it will ever go away.
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"Be who you are and say what you feel, because those who mind don't matter and those who matter don't mind."
Dr. Seuss |
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PaWolf
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Hoary Ol' Chestnut... doncha know.... Joined: 15 Apr 2008 Location: GreatWhiteNorth Online Status: Offline Posts: 13384 |
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Posted: 02 Sep 2009 at 3:47pm |
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Homey don't 'text'.
Ain't no good at it.
An' my bifocals always slip when I try.
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Madawee
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8+ years on CIH Joined: 15 Apr 2008 Location: New York Online Status: Offline Posts: 4212 |
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Posted: 02 Sep 2009 at 5:41pm |
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I don't even turn my cell phone on unless it's an emergency. I sit at a desk with a phone inches from my hand, and I go home with the phone sitting on the desk. When I'm in my car, don't even THINK of talking to me. I'm too busy singing along to the radio.
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"Funny how falling feels like flying - for a little while!" ~ Bad Blake
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Hootman
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Joined: 15 Apr 2008 Location: Ohio Online Status: Offline Posts: 5418 |
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Posted: 02 Sep 2009 at 6:10pm |
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I do not talk, text, or otherwise use a cell phone when I'm driving.
It's distracting enough to dodge all of the idiots that do.
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"Be who you are and say what you feel, because those who mind don't matter and those who matter don't mind."
Dr. Seuss |
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PaWolf
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Hoary Ol' Chestnut... doncha know.... Joined: 15 Apr 2008 Location: GreatWhiteNorth Online Status: Offline Posts: 13384 |
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Posted: 02 Sep 2009 at 6:35pm |
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Agreed.
My cell phone is kept on at all times, no questions asked.
I simply will not answer it when not appropriate.
Or I keep it on 'vibrate' (not for fun).
My ringtone is NOT one that induces the 'shock factor', thus, it is not alarming when it does go off.
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gonein30seconds
Commercial Hater
Joined: 01 Sep 2009 Online Status: Offline Posts: 22 |
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Posted: 02 Sep 2009 at 6:49pm |
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here here, hootman.
as for the permanence of text messaging... i just have a feeling the next few years will usher in vext technology (or V-messaging, or V-text, or something similarly named), whereupon we can send messages from our cell phone/iphone/PDF by merely speaking. we'd get all the communication value of a phone call without having to make a phone call OR type your message. i'd love that technology right now! |
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Hootman
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Joined: 15 Apr 2008 Location: Ohio Online Status: Offline Posts: 5418 |
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Posted: 02 Sep 2009 at 7:12pm |
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Isn't that called polite conversation?
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"Be who you are and say what you feel, because those who mind don't matter and those who matter don't mind."
Dr. Seuss |
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Moochamoocha
Honor Roll
Joined: 15 Apr 2008 Location: New York City Online Status: Offline Posts: 2709 |
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Posted: 02 Sep 2009 at 7:33pm |
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Okay, I want to jump into this.
1. These commercials are beyond annoying now. That psychotic mother going postal over wasted minutes has worked my nerves for years. Why is she being so dictator-ish about this? And her family seems to just tolerate her and her minute obsession. I want to see a commercial where the husband screams "ENOUGH!!! You are driving us up the effin wall about these minutes! If they mean more to you than your family, then you and your damn rollover minutes can live happily ever after in the sanitarium that we're putting you in. And by the way, the minutes expire after a year so all the minutes you're hoarding may not even be valid anymore!" 2. About the whole cell phone debate - I have a cell phone (AT&T no less!) but I very rarely use it. It's almost always off but I check it once a day. Because I hardly ever use it, my rollover minutes have accumulated so much that virtually any phone call I make costs nothing! I can call people every day from now until Christmas and I will STILL have plenty of minutes left. Bwa ha ha ha! 3. I'm certainly glad that I'm not on my family's cell phone share plan because last week, my mother and my oldest sister got into a screaming argument because she was texting someone or something too often and the bill was high. She also lied about it, which made it worse. My mother only has the minimal plan for them (they have Sprint) and what they can do with the phone is limited. While I rarely make phone calls, I DO text quite a bit but since I pay for my own phone, I don't have to deal with my mother's ire over expensive phone bills. |
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PaWolf
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Hoary Ol' Chestnut... doncha know.... Joined: 15 Apr 2008 Location: GreatWhiteNorth Online Status: Offline Posts: 13384 |
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Posted: 02 Sep 2009 at 7:42pm |
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Stop, Moochie.
You really, fully understand her.
I read that in you.
YOU would be JUST LIKE HER; I'm certain.
C'MON, Kitten!!!!
You're getting RIPPED OFF!
No need to explain it - you ALREADY know it. And, well, if you don't, then why worry - Eliot is thinking about running for GOV, again. He will fix it (I DIRECTLY worked with him on the original AT&T garbage, in NY)
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Moochamoocha
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Joined: 15 Apr 2008 Location: New York City Online Status: Offline Posts: 2709 |
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Posted: 02 Sep 2009 at 8:05pm |
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^^^^ HUH?!
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Tiz
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I donated! Joined: 15 Apr 2008 Location: Virginia Online Status: Offline Posts: 8170 |
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Posted: 02 Sep 2009 at 8:38pm |
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C'MON, Kitten!!!!
You're getting RIPPED OFF!
No need to explain it - you ALREADY know it. And, well, if you don't, then why worry - Eliot is thinking about running for GOV, again. He will fix it (I DIRECTLY worked with him on the original AT&T garbage, in NY)
I think what Pa means is that you're still paying your monthly bill regardless if you are just using roll-over minutes.
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PaWolf
Revolutionary
Hoary Ol' Chestnut... doncha know.... Joined: 15 Apr 2008 Location: GreatWhiteNorth Online Status: Offline Posts: 13384 |
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Posted: 02 Sep 2009 at 9:19pm |
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Yuppers.
Gracias, Tizzer.
...and, should no one have noticed, Spitzer is thinking about coming back right away. Get over the normal huiman silliness and get back to the real issues. He was VERY good at adressing them.
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Moochamoocha
Honor Roll
Joined: 15 Apr 2008 Location: New York City Online Status: Offline Posts: 2709 |
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Posted: 02 Sep 2009 at 10:42pm |
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Well, OF COURSE I'm paying for the phone service. What did you think, it was free?
As for Eliot 'I Keep My Socks On When I Screw Whores' Spitzer, I read in today's paper that he's denying all the talk about running for office again. |
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applepiemommy
Honor Roll
Joined: 17 Apr 2008 Location: So. California Online Status: Offline Posts: 656 |
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Posted: 03 Sep 2009 at 4:58am |
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Come to think of it, Rollover Minute Mom looks a bit like The Box Says Shut Up Steve's wife...
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What does Dr Traci have to say about it? http://www.blogtalkradio.com/Dr-Traci
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Unlucky Wren
Commercial Hater
Joined: 17 Aug 2009 Online Status: Offline Posts: 35 |
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Posted: 03 Sep 2009 at 9:40am |
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I've had a phone since I was fourteen (three years ago this Christmas). It's pretty handy. In the preceeding years, my sister and I would have to stay after school for an hour or so and my mother couldn't always get away from work to sit in the parking lot of our school and wait and hope we got out at the right time and everyone would always get frustrated because we'd have to go around asking for cell phones to call, and tell her that we were ready whenever she could get away.
Now since we have a child driver, the phone comes in handy for alerting our parents that we've arrived to our destination, and we're safe. And neither of us text very often (we NEVER use chat speak when we do) and we have so many rollover minutes that I can afford to stay on the phone with my best friend for 4+ hours, which is awesome.
But as far as the commercial goes, I think the stare the mother gives to the son is hilarious. It always makes me laugh, even if she is scary-obsessive with her precious minutes. Also, I second what Synesthesia said about the ticking minutes. If mine looked like that, I would NEVER answer the phone, just so I could keep them forever.
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Wait, what?
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jenjen
Revolutionary
Joined: 15 Apr 2008 Location: Corona, CA Online Status: Offline Posts: 547 |
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Posted: 03 Sep 2009 at 6:18pm |
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The mom either needs some fiber or midol.. a calgon bath or all 3!!!
As for the kid I would just put him on a pre paid plan...KIDS HATE THOSE!
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RichardCranium
Commercial Hater
Joined: 20 Sep 2009 Location: Detroit Online Status: Offline Posts: 1451 |
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Posted: 24 Sep 2009 at 9:52am |
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My son can have a cell phone when he can buy it himself. That being said, I agree that this kid is purposely trying to send his mother into a fit of rage. If I were the husband, I would have stopped the mini van and kicked him out the door.
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Madawee
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8+ years on CIH Joined: 15 Apr 2008 Location: New York Online Status: Offline Posts: 4212 |
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Posted: 24 Sep 2009 at 7:05pm |
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You know, with a little bit of rouge and some lipstick, applepiemommy, I think you hit the nail on the head! It's HER I tell ya!
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"Funny how falling feels like flying - for a little while!" ~ Bad Blake
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