Jitterbug Phone

Hello, new to this forum, found it by typing in "I hate she daisy sleep bed ad" and boom, I found that many others do too!

Apologies if this one has been covered, or if its bad form to open another topic on something.  Please advise if that is an issue.

That said, I absolutely, positively cannot stand those "Jitterbug" ads.  And their marketing is so transparent.

First, someone had the bright idea, let's market a phone to senior citizens.  It's a great untapped market.  They don't bother to talk to alot of seniors who might feel insulted over a dumbed down product marketed for them.  But hey, let's call it Jitterbug.  Don't all the old people we have around now do the Jitterbug???

Obviously, they found out something about marketing.  Old people don't buy things! It's a lousy market segment.  There is a reason why you don't have alot of big band radio stations anymore, who would advertise?  Most seniors are on fixed incomes.

So.....they redo the commercial with the same music, but show everyday, younger people spouting such things as "I am busy, and I don't have time for a complicated phone!", in a lame attempt to move these POS units down to a younger, more affluent audience.

The strangest things about these ads is that each of them have some woman claiming to buy one for "her parents", but the woman and her "mom" always look about the same age.  Can't they find a younger actress, or an older one?

And that music.  It makes me cringe.

Welcome aboard, TomA! Thanks for the well-thought points.

Originally posted by TomAnderson I'll take your response in the humorous context I am sure it is meant for. Seniors ARE a horrible market.  That is not a slam to seniors, my dad is the first to state that.  Many, if not most, are on fixed incomes.  They buy just what they need to get by.   My dad has done tax preparation and financial services for years...many of his clients think this service should be for free, or paid for by the government. How much disposable income does YOUR parents or grandparents have?  Yep, I see 80 year old guys all the time buying big screen TVs.  And yeah, the Verizon cell store is just LOADED with seniors.  You know the other day I went into Best Buy to buy my laptop, and the seniors were lined up to get that hot new HP laptop with the big screen. It's not a slam on seniors.  They just don't spend like the 25-50 year old segment.  It's marketing 101, and JITTERBUG found out the hard way, otherwise they would still be showing ads featuring real senior citizens.

Spicy, your Mom would not get along with my Dad, who is the King of Shopping!

Originally posted by LOL1955 Another thing to consider, Tom, is that since those of us in the "baby boomer" demographic are hobbling into old fogeyland we are a big (and slow-moving) target audience.

My mother scolded my husband for introducing my father to eBay....

...awwwwwwwwww crap.

just the first wave of let's get and F***K the "Boomers"   Why I am a commercial hating terrorist along the lines of Mao Tse Sung.............especially the AARP Communist cute commercials......on the humour side how much fun did ol dancin whiteshoes have at the end of the Jitterbust commercial going into a complete reverse kneel and sniffing Grannies birth control passage before the camera cut away..............right under her dress scaring the bats hanging out in there back to the caverns in Carlsbad New Mexico!!! 

Wow dude, you commented to an 8 month old dialogue... 

posting late is what happens after having vodka and ripple wine with your frosted flakes for 56 years I do wonder though if the fairy dancing dude did get a free lick at the end going up the woman's dress

Litterbug! Litterbuuuugguuuggh.. litterbug!